Book Details
Format
Paperback / Softback
ISBN-10
9811584176
ISBN-13
9789811584176
Edition
2021 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2022
Print length
204 Pages
Product Classification:
Cultural studiesMedia studiesCultural studiesMedia studies
Ksh 19,800.00
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This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people''s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations.
Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.
With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter-how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.Get Innovations in Communication Theories by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
