Innovative Marketing Communications
Book Details
Format
Paperback / Softback
Book Series
Events Management
ISBN-10
0750663618
ISBN-13
9780750663618
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2005
Print length
344 Pages
Weight
658 grams
Dimensions
24.20 x 18.80 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 10,900.00
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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
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