Book Details
Format
Paperback / Softback
ISBN-10
1631573691
ISBN-13
9781631573699
Edition
Second Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2015
Print length
200 Pages
Weight
227 grams
Dimensions
22.80 x 15.20 x 0.80 cms
Product Classification:
Economics
Ksh 3,350.00
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Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
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