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Inside Family Viewing (Routledge Revivals) : Ethnographic Research on Television's Audiences

By: (Author) James Lull

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Ksh 8,850.00

Format: Paperback / Softback

ISBN-10: 0415732786

ISBN-13: 9780415732789

Series: Routledge Revivals

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 10th, 2015

Print length: 206 Pages

Weight: 490 grams

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First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.


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