Inside IBM : Lessons of a Corporate Culture in Action
Book Details
Format
Hardback or Cased Book
ISBN-10
023121300X
ISBN-13
9780231213004
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2023
Print length
480 Pages
Weight
952 grams
Dimensions
16.50 x 24.60 x 3.90 cms
Product Classification:
Art treatments & subjects
Ksh 6,850.00
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What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
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