Inspiration : Capturing the Creative Potential of Your Organization
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349514799
ISBN-13
9781349514793
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
173 Pages
Product Classification:
Business strategyManagement & management techniques
Ksh 8,100.00
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This book is about how organizations can best develop and manage a creative environment and creative potential.
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization''s intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.
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