Inspiration : Capturing the Creative Potential of Your Organization

Name: Inspiration
Brand: Palgrave Macmillan
SKU: 9781349514793
Price: 8100 KES
Availability: InStock
ISBN: 9781349514793

1st ed. 2004

by C. Watt , N. Ind

Book Details

Format Paperback / softback

ISBN-10 1349514799

ISBN-13 9781349514793

Edition 1st ed. 2004

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2004

Print length 173 Pages

Weight 296 grams

Dimensions 22.80 x 15.20 x 1.40 cms

Product Classification: Business strategy Management & management techniques Management and management techniques

KSh 8,100.00

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This book is about how organizations can best develop and manage a creative environment and creative potential.

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization''s intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Get Inspiration by C. Watt, N. Ind at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 173 pages.