Inspiring Green Consumer Choices : Leverage Neuroscience to Reshape Marketplace Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
1398601020
ISBN-13
9781398601024
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 2021
Print length
232 Pages
Weight
470 grams
Dimensions
16.40 x 24.30 x 2.40 cms
Product Classification:
Sales & marketingSustainability
Ksh 21,050.00
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Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
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