Inspiring Innovation : 75 marketing tales to help you find the next big thing
by
Giles Lury
Book Details
Format
Paperback / Softback
ISBN-10
1912555050
ISBN-13
9781912555055
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2019
Print length
256 Pages
Weight
288 grams
Dimensions
13.00 x 19.80 x 1.60 cms
Product Classification:
Business innovationSales & marketingSales and marketing
Ksh 2,350.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
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Stories of breakthrough ideas and innovations from the world of marketing and branding - and their lessons.
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.
Get Inspiring Innovation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
