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Book Details

Format Paperback / Softback
ISBN-10 1801466491
ISBN-13 9781801466493
Publisher Burleigh Dodds Science Publishing Limited
Imprint Burleigh Dodds Science Publishing Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 19th, 2023
Print length 124 Pages
Weight 178 grams
Dimensions 22.90 x 15.20 x 0.70 cms
Ksh 6,950.00
Werezi Extended Catalogue 0 in stock

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This collection considers the importance of key quality attributes, such as colour, flavour, nutritional content and appearance on consumer purchasing decisions. Chapters review the methods available to optimise these attributes, including the use of breeding techniques and genetic control.
  • Highlights the relationship between product appearance and consumer purchasing decisions
  • Considers how the nutritional quality and flavour of poultry meat can be enhanced, as well as the factors which can compromise this
  • Offers an informed overview of the key research completed on understanding the genetics and genomics of meat quality traits in poultry

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