Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Book Details
Format
Paperback / Softback
ISBN-10
1032603100
ISBN-13
9781032603100
Publisher
Taylor & Francis Ltd
Imprint
Routledge India
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 2023
Print length
366 Pages
Weight
586 grams
Dimensions
15.50 x 23.50 x 2.50 cms
Product Classification:
Advertising
Ksh 8,150.00
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This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
Get Integrated Advertising, Promotion, and Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
