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Integrated Advertising, Promotion, and Marketing

By: India) Mishra Anubhav (Jaipuria Institute of Management Lucknow (Author) , Ranchi) Vijay Tata Sai (Indian Insitute of Management (Author)

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Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9781032603100

Publisher: Taylor & Francis Ltd

Publication Date: Nov 17th, 2023

Category: Regional studies

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This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

Get Integrated Advertising, Promotion, and Marketing by Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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