Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030978796
ISBN-13
9783030978792
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 23rd, 2023
Print length
544 Pages
Product Classification:
Business innovationEntrepreneurship
Ksh 27,000.00
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Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies.
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