Integrated Communication : Synergy of Persuasive Voices
Book Details
Format
Paperback / Softback
ISBN-10
1138992534
ISBN-13
9781138992535
Publisher
Taylor & Francis Ltd
Imprint
Psychology Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 13th, 2016
Print length
396 Pages
Weight
453 grams
Ksh 9,550.00
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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