Integrated Digital Marketing in Practice
Book Details
Format
Paperback / Softback
ISBN-10
1009204378
ISBN-13
9781009204378
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2023
Print length
400 Pages
Weight
652 grams
Dimensions
16.90 x 24.40 x 2.00 cms
Product Classification:
For undergraduate education and equivalentsSales & marketingSales and marketing
Ksh 8,250.00
Manufactured on Demand
0 in stock
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A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
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