Integrated Marketing Communication : Creating Spaces for Engagement
Book Details
Format
Hardback or Cased Book
Book Series
Integrated Marketing Communication
ISBN-10
1498540023
ISBN-13
9781498540025
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 22nd, 2016
Print length
198 Pages
Weight
446 grams
Dimensions
16.10 x 23.70 x 2.20 cms
Product Classification:
Communication studiesMedia studiesMedia studiesSales & marketingSales and marketing
Ksh 17,400.00
Manufactured on Demand
0 in stock
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Quality
Fast
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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