Integrated Marketing Communication : Creating Spaces for Engagement
Book Details
Format
Paperback / Softback
Book Series
Integrated Marketing Communication
ISBN-10
149854004X
ISBN-13
9781498540049
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 2018
Print length
286 Pages
Weight
312 grams
Dimensions
15.20 x 22.80 x 1.70 cms
Product Classification:
Communication studiesMedia studiesSales & marketing
Ksh 8,450.00
Manufactured on Demand
Delivery in 29 days
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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