Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Fourth Edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1538176327
ISBN-13
9781538176320
Edition
Fourth Edition
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 18th, 2023
Print length
392 Pages
Weight
936 grams
Dimensions
18.50 x 26.30 x 3.00 cms
Product Classification:
Communication studiesSales & marketingAdvertising
Ksh 17,100.00
Manufactured on Demand
0 in stock
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Quality
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This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
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