Integrated Marketing Communications
Book Details
Format
Paperback / Softback
ISBN-10
0170443000
ISBN-13
9780170443005
Publisher
Cengage Learning EMEA
Imprint
Cengage Australia
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Dec 1st, 2020
Print length
570 Pages
Product Classification:
Finance & accounting
Ksh 13,500.00
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Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
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