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Integrated Marketing Communications for Public Policy

By: Shriram Kadia (Author)

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Ksh 26,400.00

Format: Hardback or Cased Book

ISBN-13: 9789811951176

Publisher: Springer Verlag, Singapore

Publication Date: Dec 16th, 2022

Weight: 332 grams

Dimension: 15.30 x 21.60 x 1.60 cms

Category: Development studies

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This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act).

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