Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
1st ed. 2023
Book Details
Format
Paperback / Softback
ISBN-10
3658422262
ISBN-13
9783658422264
Edition
1st ed. 2023
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2023
Print length
303 Pages
Product Classification:
Sales & marketingIndustry & industrial studies
Ksh 10,800.00
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This book describes the advantages of a high level of integration between product and sales management. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain.
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