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Integrating Marketing and Supply Chain Management
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Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success

Book Details

Format Paperback / Softback
ISBN-10 1041096127
ISBN-13 9781041096122
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 14th, 2025
Print length 418 Pages
Ksh 9,550.00
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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

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