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Integrative Framing Analysis

By: Germany) Dan Viorela (Free University of Berlin (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138046368

Publisher: Taylor & Francis Ltd

Publication Date: Sep 21st, 2017

Weight: 420 grams

Dimension: 15.80 x 23.60 x 1.70 cms

Category: Communication studies

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Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis.

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