Intellectual Property for Managers and Investors : A Guide to Evaluating, Protecting and Exploiting IP
Book Details
Format
Hardback or Cased Book
ISBN-10
0521851068
ISBN-13
9780521851060
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 23rd, 2006
Print length
186 Pages
Weight
539 grams
Dimensions
24.40 x 17.00 x 1.30 cms
Product Classification:
Business & managementLaws of Specific jurisdictionsTechnology, engineering, agriculture
Ksh 12,250.00
Manufactured on Demand
0 in stock
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Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
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