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Intellectual Property for Managers and Investors

By: Steven J. Frank (Author)

Manufacture on Demand

Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9781107407466

Publisher: Cambridge University Press

Publication Date: Sep 13th, 2012

Weight: 314 grams

Dimension: 24.20 x 17.20 x 1.00 cms

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Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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