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Intellectual Property Management
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Intellectual Property Management : Interdisciplinary Knowledge for Business Decision-Making

2023 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3031267427
ISBN-13 9783031267420
Edition 2023 ed.
Publisher Springer International Publishing AG
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 29th, 2023
Print length 112 Pages
Weight 310 grams
Dimensions 15.60 x 21.90 x 1.40 cms
Ksh 9,000.00
Werezi Extended Catalogue 0 in stock

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An understanding of intellectual property is an essential component of management and business strategy in many industries.

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.



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