Interactive Marketing : Revolution or Rhetoric?
Book Details
Format
Paperback / Softback
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138008826
ISBN-13
9781138008823
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2014
Print length
256 Pages
Weight
340 grams
Product Classification:
Sociology: work & labourSociology: work and labourAdvertising
Ksh 9,700.00
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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ''guerrilla marketing.'' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
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