Intercultural and International Business Communication : Theory, Research, and Teaching
2 Revised edition
Book Details
Format
Paperback / Softback
Book Series
Linguistic Insights
ISBN-10
3039116800
ISBN-13
9783039116805
Edition
2 Revised edition
Publisher
Verlag Peter Lang
Imprint
Verlag Peter Lang
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Jun 16th, 2008
Print length
352 Pages
Weight
498 grams
Dimensions
15.30 x 22.50 x 2.30 cms
Ksh 16,550.00
Manufactured on Demand
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This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
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