Intercultural Marketing : Theory and Practice
Book Details
Format
Paperback / Softback
ISBN-10
0367902540
ISBN-13
9780367902544
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 18th, 2020
Print length
230 Pages
Weight
362 grams
Dimensions
15.30 x 22.80 x 1.80 cms
Product Classification:
Sales & marketingSales and marketingMarket research
Ksh 10,600.00
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0 in stock
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Quality
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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.
Get Intercultural Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
