Intercultural Transfer of Management Practices of German MNC to Brazil : The Interplay of Translation and Recontextualization
1st ed. 2022
Book Details
Format
Paperback / Softback
Book Series
Gabler Theses
ISBN-10
3658380551
ISBN-13
9783658380557
Edition
1st ed. 2022
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 15th, 2022
Print length
389 Pages
Product Classification:
Management & management techniques
Ksh 18,000.00
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Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.
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