Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1781900167
ISBN-13
9781781900161
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 5th, 2012
Print length
350 Pages
Weight
662 grams
Dimensions
23.30 x 15.80 x 3.30 cms
Product Classification:
Market research
Ksh 19,250.00
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Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
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