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Interfirm Business-to-Business Networks

By: Roger Baxter (Author) , Arch G. Woodside (Author) , Arch G. Woodside (Author)

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Ksh 30,000.00

Format: Hardback or Cased Book

ISBN-13: 9781780520247

Publisher: Emerald Publishing Limited

Publication Date: Jul 25th, 2011

Weight: 878 grams

Dimension: 23.50 x 15.30 x 4.30 cms

Category: Sales & marketing management

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The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.

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