Internal Marketing : Your Company's Next Stage of Growth
Book Details
Format
Paperback / Softback
ISBN-10
1138972983
ISBN-13
9781138972988
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 4th, 2016
Print length
176 Pages
Weight
330 grams
Product Classification:
Sales & marketing
Ksh 9,550.00
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In today''s business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company''s Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
In today''s business world, competence is no longer enough in an employee—competent employees are merely a starting point. Internal Marketing: Your Company''s Next Stage of Growth details how you can improve employee effectiveness—and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
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