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International and Cross-Cultural Business Research

By: Jean-Claude Usunier (Author) , Hester van Herk (Author) , Julie Anne Lee (Author)

2 in stock

Ksh 9,950.00

Format: Paperback or Softback

ISBN-13: 9781473975897

Publisher: SAGE Publications Ltd

Publication Date: Apr 27th, 2017

Weight: 360 grams

Dimension: 16.90 x 24.10 x 1.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

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