International Brand Strategy : A Guide to Achieving Global Brand Growth
by
Sean Duffy
Book Details
Format
Paperback / Softback
ISBN-10
1789666295
ISBN-13
9781789666298
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2021
Print length
272 Pages
Weight
426 grams
Dimensions
15.60 x 23.30 x 2.80 cms
Product Classification:
Business strategySales & marketing
Ksh 6,750.00
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Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
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