International Business : Economics and Anthropology, Theory and Method
Book Details
Format
Hardback or Cased Book
ISBN-10
0333687507
ISBN-13
9780333687505
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 27th, 1998
Print length
295 Pages
Weight
516 grams
Dimensions
14.40 x 22.30 x 2.50 cms
Product Classification:
AnthropologyInternational economicsInternational business
Ksh 16,200.00
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This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business.
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.
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