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By: (Author) Alan Rugman , (Author) Rajneesh Narula , (Author) Simon Collinson
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International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment.
Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject.
From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.
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With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career.
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