International Business and Culture : Challenges in Cross-Cultural Marketing and Management
Book Details
Format
Hardback or Cased Book
ISBN-10
1032633891
ISBN-13
9781032633893
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 14th, 2024
Print length
264 Pages
Weight
528 grams
Dimensions
23.60 x 15.70 x 2.30 cms
Ksh 30,950.00
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Quality
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
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