International Business and Emerging Economy Firms : Volume I: Universal Issues and the Chinese Perspective
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030244814
ISBN-13
9783030244811
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2019
Print length
259 Pages
Product Classification:
Development economics & emerging economiesBusiness strategyInternational business
Ksh 21,600.00
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How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept.
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