International Business Blunders : Lessons for Future Managers
Book Details
Format
Hardback or Cased Book
ISBN-10
1787692205
ISBN-13
9781787692206
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 19th, 2019
Print length
160 Pages
Weight
354 grams
Dimensions
16.20 x 23.80 x 1.10 cms
Product Classification:
Business & managementInternational businessManagement & management techniques
Ksh 12,250.00
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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
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