International Business Blunders : Lessons for Future Managers
Book Details
Format
Paperback / Softback
ISBN-10
1787692221
ISBN-13
9781787692220
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 5th, 2022
Print length
160 Pages
Weight
244 grams
Dimensions
15.00 x 22.80 x 1.20 cms
Product Classification:
Business & managementInternational businessManagement & management techniques
Ksh 3,850.00
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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
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