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International Business Blunders

By: Jamaica) Williams Densil A. (University of the West Indies (Author)

1 in stock

Ksh 4,800.00

Format: Paperback or Softback

ISBN-13: 9781787692220

Publisher: Emerald Publishing Limited

Publication Date: Sep 5th, 2022

Weight: 244 grams

Dimension: 15.00 x 22.80 x 1.20 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

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