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International Business Case Studies For the Multicultural Marketplace

By: Robert T. Moran (Author) , David O. Braaten Ph.D. (Author) , John Walsh D.B.A. (Author)

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Ksh 18,700.00

Format: Paperback or Softback

ISBN-13: 9780884151937

Publisher: Taylor & Francis Inc

Publication Date: May 13th, 1994

Weight: 634 grams

Dimension: 15.20 x 22.80 x 3.00 cms

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Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others.

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