International Business Development : A Concise Textbook Focusing on International B-to-B Contexts
1st ed. 2021
Book Details
Format
Paperback / Softback
ISBN-10
3658332204
ISBN-13
9783658332204
Edition
1st ed. 2021
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jul 2nd, 2021
Print length
270 Pages
Weight
496 grams
Dimensions
16.90 x 23.90 x 2.20 cms
Product Classification:
International businessJoint ventures
Ksh 5,400.00
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This textbook offers theories, terminology, common approaches and current issues in international business development.
This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.
The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
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