International Business Diplomacy : How can Multinational Corporations Deal with Global Challenges?
Book Details
Format
Hardback or Cased Book
Book Series
Advanced Series in Management
ISBN-10
1787430820
ISBN-13
9781787430822
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2017
Print length
296 Pages
Weight
594 grams
Dimensions
17.30 x 24.90 x 2.30 cms
Product Classification:
DiplomacyInternational businessMultinationals
Ksh 14,950.00
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Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
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