International Business Economics : A European Perspective
Book Details
Format
Paperback / Softback
ISBN-10
1403942196
ISBN-13
9781403942197
Publisher
Bloomsbury Publishing PLC
Imprint
Red Globe Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 19th, 2006
Print length
416 Pages
Weight
656 grams
Dimensions
23.30 x 15.60 x 2.80 cms
Product Classification:
International economicsInternational business
Ksh 14,400.00
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This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy.
This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.
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