International Business Realisms
Book Details
Format
Hardback or Cased Book
Book Series
International Marketing and Management Research
ISBN-10
1137379073
ISBN-13
9781137379078
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 26th, 2013
Print length
108 Pages
Weight
300 grams
Dimensions
22.30 x 14.60 x 1.40 cms
Ksh 8,100.00
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As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
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