International Business Scholarship : AIB Fellows on the First 50 Years and Beyond
Book Details
Format
Hardback or Cased Book
Book Series
Research in Global Strategic Management
ISBN-10
0762314702
ISBN-13
9780762314706
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 20th, 2008
Print length
432 Pages
Weight
736 grams
Dimensions
23.40 x 15.60 x 2.30 cms
Product Classification:
International business
Ksh 14,200.00
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The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
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