International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media
Book Details
Format
Hardback or Cased Book
ISBN-10
074945329X
ISBN-13
9780749453299
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2009
Print length
240 Pages
Weight
510 grams
Dimensions
23.70 x 16.50 x 2.30 cms
Product Classification:
Communication studiesPublic relations
Ksh 6,250.00
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Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.
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