International E-Business Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1861529457
ISBN-13
9781861529459
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 27th, 2004
Print length
352 Pages
Weight
638 grams
Dimensions
24.60 x 19.10 x 2.00 cms
Product Classification:
E-commerce: business aspectsSales & marketingInternet guides & online services
Ksh 16,750.00
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Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.
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