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International Luxury Brand Strategy

By: Pierre Xiao Lu (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781138614840

Publisher: Taylor & Francis Ltd

Publication Date: Nov 22nd, 2021

Weight: 432 grams

Dimension: 16.10 x 23.30 x 1.60 cms

Category: Sales & marketing management

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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

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