International Management in Service Firms : Environments, Strategies and Operations
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Classroom Companion: Business
ISBN-10
3031503449
ISBN-13
9783031503443
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 23rd, 2024
Print length
708 Pages
Ksh 19,800.00
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It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams.
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