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International Marketing

By: (Author) Michael Thomas , (Author) Stanley Paliwoda

Werezi Extended Catalogue
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Ksh 11,400.00

Format: Paperback / Softback

ISBN-10: 0750622415

ISBN-13: 9780750622417

Edition Number: 3

Publisher: Taylor & Francis Ltd

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 2nd, 1998

Print length: 530 Pages

Weight: 1,336 grams

Dimensions (height x width x thickness): 29.20 x 20.50 x 3.90 cms

Product Classification: International business
Sales & marketing management

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Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.

Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

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