International Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0750622415
ISBN-13
9780750622417
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 2nd, 1998
Print length
530 Pages
Weight
1,336 grams
Dimensions
29.20 x 20.50 x 3.90 cms
Product Classification:
International businessSales & marketing management
Ksh 11,900.00
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Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Get International Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
